Month: February 2016

Any Other Name

Every month my primary school would have an assembly to give awards to the achievers of the month. Those who were awarded the small yellow certificates signed by the principal would run straight to their parents after school, their grins essentially indestructible. The student assigned to read the names on the certificate would do so effortlessly, and one by one the students trotted out to the front of the stage. Then, he paused. The auditorium paused. “Staff-a…Stepha…Stefatina?” The only Stefatina in the school got up, looked at the certificate and shook her head. It wasn’t hers. I knew exactly who that certificate belonged to but I sat quietly waiting in the hope that they would eventually pronounce the nine letters in the name with ease. In a recent study by Laham et al, it was found that in general those with easy to pronounce names have things a bit easier. In the five studies conducted it was found that compared to those with difficult to pronounce names, people with simpler names are judged more positively, …

Interview with Eero Aarnio | fluoro

There are few things that can define an era. Then there are fewer things not only that define an era but also seep into those succeeding it, and retain valuable cultural currency. A concept released in 1962 caused a stir and remains relevant to this day. It was the Ball Chair. A hollow sphere sliced on one side, giving the feeling to whoever is inside that they are, as the name suggests, sitting in a bubble. The design quickly gained momentum for its unusual style and it became a staple for many homes. The 60s embraced it, and it became a design phenomenon. The designer behind it all was Eero Aarnio. After studying architecture in Helsinki, Finland, Aarnio worked as a product designer for the largest furniture factory in Finland: Asko. He also worked for famed Finnish designers Ilmari Tapiovaara, who designed furniture for the Finnish army, and Antti Nurmesniemi known for his horse-shoe stool and his coffee pots. The two designers influenced Aarnio and taught him how to remain focused in design. “While working …